Target Audience

We had in our minds that we wanted to only affect a certain selection of audience to dedicate our advert to manipulate and make the most effect on. For this we chose to focus our video for women who smoke. We know being female ourselves that we like to take care of our appearance and are very conscious of our looks. Knowing this helped and gave us the idea of working with this insecurity to stimulate emotion from the audience and decided to use this in our video. We formed a questionnaire, went out and asked our target audience to complete the questions honestly giving us feedback and opinions (Quantitive, Qualitative )to work with.